Effective content does five things. This audit reveals which ones you're doing, and which ones are costing you.
From the team that helped
Simon Sinek's instructors go from overlooked to overbooked.
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Be honest
Ten statements across five areas. Tick what is true for you.
Most founders are already doing two or three of them well. The ones they are missing are often the most expensive. This audit walks you through all five, shows you what each one requires, and reveals exactly where your gap is.
Your Message
Your message names the person and the shift. Most don't. Person. Problem. What changes after. If all three aren't clear, this is your gap.
Your Proof
Results change minds. Descriptions do not. This element measures whether the evidence of your work is visible, specific, and compelling enough to move a prospect from curious to convinced.
Your Standard
Your content sets expectations before anyone speaks to you. If the calibre of what you publish does not match the calibre of what you do, it is quietly placing a ceiling on what clients are willing to pay.
Your Audience
More eyes mean nothing if they're the wrong ones. The right enquiries outnumber the wrong ones. This tells you if they do.
Your Rhythm
One strong piece is not a strategy. Trust is built through consistent, purposeful presence. This element measures whether your content is running on a plan, or still running on inspiration.
Your score tells you where the gap lives. If you want to go further, a Gap Read takes it one step deeper. Twenty minutes with someone from Signature Content Studio who reads your result, names the gap costing you the most right now, and gives you the one move worth making first.
No agenda. No pitch. Just a read and some honest feedback.
You already know something isn't working. This tells you what.